When you have a website built for your business, you will also need to think about its marketing, so you will want to ensure that the web designer you choose will also optimise your website. You can make things much simpler when you build the website with SEO in mind, and it can help ensure that it will perform well in the organic listings of the search engines such as Google. Below are some of the things that you will need to speak to potential web designers about to help ensure that they can optimise your new web build correctly and drive traffic to your site.
Create A Design Brief
Before you start contacting web design companies that also offer SEO services, you will need first to establish your exact business requirements. You will want to create a design brief for your project, which you can share with each prospective developer and saves having the same conversation repeatedly. Once you have completed the document with all the relevant information, you can then start your search for a reputable web designer and share your design brief with each of them.
Starting Your Search
The next part of the process is to find potential web design companies to speak to that offer the services you require. Ensuring that your new site is SEO friendly is vital, as there is no point in having a fancy looking website if nobody can find it. You can look for a company offering high-quality web design in Shrewsbury or wherever it is that you live, and create a list of four or five companies to contact. Once you have enough companies on your list, you can put together some questions to ask each of them, which will help you judge each company’s suitability and compare their answers.
Preparing Your Questions
Preparing your questions in advance will help o ensure that you ask all the relevant question you need to so you can compare companies and decide which one to use for your website. You will want to ask questions such as:
- Will the website be responsive & mobile friendly?
- Do you need us to supply the content & images?
- How long with the web build take?
- What is the cost for the web build?
- How much will you charge monthly for SEO?
- Can you offer SEO services as well?
- Do you have a portfolio of work we can look at?
- Do you have experience building websites within our industry?
- What results have you had with SEO for other clients?
It is vital to consider more than the aesthetic looks and usability of a website to get found by potential customers online. You will need to find a company that can create beautiful looking and responsive websites optimised for the search engines, full of unique, relevant, and engaging content. When you have sent your design brief to all the companies and asked all your questions, and received answers, you can then start to go through all the information to decide which company to use.
Making Your Choice
You will not need to sit down and go through the answers to all your questions from each of the companies you have spoken to and compare the quotes they have sent. You will need to consider the overall cost of the web build, a monthly retainer for web development work, and the monthly charge for SEO services, amongst other things. Take your time making your decision and select the company that you have the best rapport with personally. You can soon be on the way to getting a brand spanking new website for your company, optimised for SEO and ready to start ranking to attract customers.