Nearly 86% of B2B marketers and 77% of B2C marketers use content marketing to intensify their marketing results. So, we can say that content marketing is a widely accepted marketing strategy to attract customers. And because of its potential and lower cost, it is easy for companies to implement this smoothly.
Well-written content can help you get potential leads for your business for years later publication. That said, it’s only powerful if it’s interesting and useful to your potential customers. This means that picking the right topics is imperative.
If you’re not able to find out what topic you should choose for your blog or website, you’re not alone. Many company owners, even content writers, struggle to find suitable blog topics to engage more audiences. But with a combination of creativity, research, and SEO Adelaide, you’ll find great content marketing ideas in no time.
Listen to your customers.
Whether your firm operates on a B2B or B2C model, your customers are your most important source of new content concepts. They’re part of your target audience, they know what it’s like to use your products, and they know what was necessary for their determination to convert.
If you haven’t moved out to your customers for content ideas, you’re missing the actual perk of great ideas. And if you’re in a content marketing position, you can ask few questions.
If you don’t normally interact with customers, you can use social media platforms for finding content ideas. You can run a poll and ask your audience directly about their interest and what they would like to read. Look on Twitter or Facebook for brand notices and ask your followers what they’d like to view from your company, whether it’s answers to particular questions or sources to guide them through the buying process.
As a reward, this will also help you recognize the characteristic of your business or industry that your existing customers would like to discover more about. And if you willingly address their issues and share your knowledge, you can increase customer relationships and increase your company’s client retention rate.
Talk to your customer service team.
Reaching out to customers is a great way to craft content that the audience will like. However, it can be laborious to measure which ideas are the most beneficial if you don’t regularly engage with them. This is where managers play an essential role in your content strategy.
If you have customer assistance or sales teams, take some time to discuss them and address common issues in their talks with clients. Are there questions repetitive? Are your clients shared any concer? Are there any popular delusions about your industry?
Look to your existing content.
If you already planned your content strategy, examine which website pages and posts have been the most powerful. Which ones have the highest time on the page? The most eminent traffic? The lowest bounce rate? Identifying these things will help you know which blog and topic is trending and your valuable client’s interest.
Recognize successful topics and study for alternatives to repurpose them. For example, you can make an infographic of the blog with many links and social shares. You can also use your old article with many comments that might be the perfect material for a full-length guide.
Altering your content for other forms is not only a delightful way to reimagine your thoughts, but it will also lessen the work you have to do since the data is already there. As a gratuity, it can also make your content marketing strategy more cost-effective.
Want to improve your content marketing strategy?
If you want to improve your content marketing strategy and revise your company’s content marketing plan, a professional marketing agency can help. We know that regularly crafting original, interesting blog posts and articles is not an easy task; that’s why it is beneficial to hire a dedicated team of professionals that help you design solid content marketing.